Reframing


By
Brad Spangler


November 2003
 

Setting the Stage for Reframing


"The art of reframing is to maintain the conflict in all its richness but to help people look at it in a more open-minded and hopeful way." -- Bernard Mayer, in The Dynamics of Conflict Resolution, p.139

Parties enter into conflict resolution processes with their own interpretation of the problem: what issues are in dispute, why the problem has arisen, and how best to resolve the conflict.[1] The way in which a party describes or defines a conflict is known as framing. One of the first things a mediator does in the mediation process is to get the parties to explain their view of the problem. This allows the sides, as well as the mediator, to see how each is framing the conflict.[2] In most cases, these initial statements will reveal very different views of the dispute. For example, opening statements tend to use adversarial language. They often place blame on the other side, attribute negative qualities to the other side's personality or identity, and demand that the other side comply with their demands.[3] Such conflicting frames spur antagonism and prevent the parties from reaching an acceptable and effective agreement.

What is Reframing?

"Framing refers to the way a conflict is described or a proposal is worded; reframing is the process of changing the way a thought is presented so that it maintains its fundamental meaning but is more likely to support resolution efforts."[4] Parties can engage in reframing on their own, but it can be extremely helpful to have a third party (mediator or facilitator) to guide the process. It becomes the mediator's or third party's job to restate what each party has said in a way that causes less resistance or hostility. In other words, the mediator helps disputants communicate and redefine the way they think about the dispute, in the hopes of enabling cooperation between opposing sides. The ultimate goal of reframing is to create a common definition of the problem acceptable to both parties and increase the potential for more collaborative and integrative solutions (see win-win).

The process of reframing can occur quickly if parties are receptive to it, or it may take more time if they are not. In many cases, parties are not aware of the true nature of the conflict. They know they are angry, that they have been wronged, and that they want retribution. However, they may not be able to identify the problem clearly. With the assistance of a mediator and the passing of time, the parties are given the chance to explore the nature of the conflict. Through this process they will hopefully begin to understand the underlying causes of the conflict.[5] Once parties begin to truly understand each other's point of view, it makes it easier for them to think about solutions that will work for both sides.



Additional insights into reframing are offered by Beyond Intractability project participants.

Reframing In Intractable Conflicts

While reframing is often all that is needed to find a win-win solution in many conflicts, in the intractable conflicts that are the subject of this website, reframing is helpful, but not sufficient. Often in these conflicts, disputants need not only to identify mutual interests, but also need to examine underlying needs. When the parties understand the underlying causes of the conflict in terms of interest and needs, it becomes more possible to begin thinking in terms of innovative solutions, or at least possible conflict management strategies that allow the conflict to be pursued, but in less destructive ways.

How Much Assistance?

Mediators and facilitators vary in the degree of direction they provide to parties in the reframing process. Some will simply ask probing questions and then sit back and let the parties work out the issues themselves. Asking "deeply honest" or challenging questions that force the parties to reveal their true feelings can be very effective at facilitating communication (see empathic listening). For example, the mediator may ask, "What did he do that you disliked?" "What would you like for him to have done?" "What would you like him to do now?" "How should he start?" "What should he say?" "How would you respond if he did?"[6] On the other hand, the mediator may take a more directive role and specifically suggest new ways of defining the problem that he/she thinks will be more constructive. Sometimes the mediators try to reframe issues that are unresolvable in a way that diverts attention away from that type of issue and toward aspects of the dispute that can be resolved.[7]

Reframing Techniques

How a mediator approaches the reframing process necessarily depends heavily on the type of conflict at hand. Generally speaking, it is easier to help reframe interest disputes (see integrative/interest-based bargaining) than reframing value conflicts over issues such as guilt, rights, or facts (see intolerable moral differences).[8] As noted above, the goal of reframing is to develop a mutually acceptable definition of the problem.

Therefore, when redefining interest-related issues, it is crucial to include all essential interests of both sides in the new definition. A common way mediators accomplish this is to shift the level of generality or specificity of the issue.[9] For example, the mediator may expand the number of issues to be considered rather than just sticking with the parties' narrow conception of the problem. By listening carefully to the parties' position statements, mediators seek to identify the underlying interests of those positions. By shifting from specific interests, such as a pay increase, to more general interests such as overall employment benefits, mediators can help generate more feasible options for settlement.[10]

Value conflicts, on the other hand, are normally more difficult to reframe. These conflicts have a tendency to polarize the disputants. When parties possess strictly opposed value-based viewpoints there are a few techniques a mediator can use to reframe the issues so they will be more ripe for resolution. The first technique is to translate values into interests. For example, if there is a dispute between people about the value of wilderness as opposed to jobs, it would be very hard to resolve which is more important. The question always develops: for whom? Wilderness will be more important for some; jobs for others. But if the particular dispute is reframed in terms of interests: some groups want a particular piece of land preserved as wilderness, and others want jobs, there might be a way to provide jobs serving people going into or coming out of the wilderness. Or development might be allowed to take place somewhere else in exchange for a wilderness designation on the contested land. By trading off interests, not values, agreement can sometimes be reached.

A second strategy for dealing with value conflicts is to identify overarching, superordinate goals that all parties can accept and cooperatively work toward.[11] In the abortion controversy in the United States, for example, the two sides are probably never going to agree about whether abortion is moral or not. But they can agree on the idea that women should be helped to avoid having unwanted babies. They can then work together to try to prevent unwanted pregnancies and to provide options to abortion (such as adoption) for women who still are faced with that dilemma.

People often explain their circumstances, emotions, and ideas through the use of metaphors, analogies, proverbs and other imagery. Thus, another approach to reframing is using new metaphors to describe the situation. Using metaphors that both parties relate to can help open up communication and increase understanding of the conflict and possibilities for resolution.[12] For example, some people who were writing essays for this system did not understand why they could not write whatever they wanted. Their metaphor for this system was an edited book, and in most edited books, the chapters are on topics of the authors' choice (or at least they have a fair amount of leeway.) But when we explained that another way to think of this system was as a lego building block kit, and that they were writing a piece that would fit together with other pieces around it to form a whole, they better understood their role in the bigger project.

The final technique for value conflict reframing is avoidance. This means the mediator either avoids identifying or responding to the value difference(s) directly, or reframes them so the parties agree to disagree on certain points.[13]

There are a few final points about reframing to keep in mind. Much of the reframing process is "about changing the verbal presentation of an idea, concern, proposal, or question so that the party's essential interest is still expressed but unproductive language, emotion, position taking, and accusations are removed."[14] Therefore, it is important that mediators are careful with the language they use to reframe problems.

Value-laden language and strong positions or demands should be reformulated. The challenge is to convert polarizing language  into neutral terms, removing bias and judgment, without diluting the intensity of the message or favoring either side.[15] For example, Mr. Smith says, "This obnoxious jerk has not paid his rent in 3 months!" The mediator translates that into, "You are upset that you have not received your monthly rent payment from Mr. Williams for the last three months."

Lastly, parties must be explicit about the issues that divide them in order for the mediator to successfully help reframe the problem in terms that facilitate agreement. Often there is a cycle of exchanges between the parties and the mediator. As parties become more comfortable with the conflict resolution process they become more explicit about their issues.[16] Ultimately, the acceptance of the reframing of an issue "is a result of timing and the psychological readiness of the parties to accept the definition of the situation."[17]


[1] Christopher Moore, The Mediation Process (San Francisco: Jossey-Bass Publishers, 1996), 217.

[2] From http://www.colorado.edu/conflict/peace/treatment/jtrefram.htm.

[3] Jay Rothman, Resolving Identity-Based Conflict (San Francisco: Jossey-Bass Publishers, 1997), 23-28.

[4] Bernard Mayer, The Dynamics of Conflict Resolution (San Francisco: Jossey-Bass Publishers, 2000), 132.

[5] Ibid.

[6] Kenneth Cloke, Mediating Dangerously (San Francisco: Jossey-Bass Publishers, 2001), 39.

[7] From http://www.colorado.edu/conflict/peace/treatment/jtrefram.htm.

[8] Ibid, 219.

[9] Bernard Mayer, The Dynamics of Conflict Resolution (San Francisco: Jossey-Bass Publishers, 2000), 135.

[10] Christopher Moore, The Mediation Process (San Francisco: Jossey-Bass Publishers, 1996), 219.

[11] Ibid, 221.

[12] Bernard Mayer, The Dynamics of Conflict Resolution (San Francisco: Jossey-Bass Publishers, 2000), 136-137.

[13] Ibid, 221.

[14] Ibid, 134.

[15] Christopher Moore, The Mediation Process (San Francisco: Jossey-Bass Publishers, 1996), 222-223.

[16] Ibid, 222.

[17] Ibid, 222.


Use the following to cite this article:
Spangler, Brad. "Reframing." Beyond Intractability. Eds. Guy Burgess and Heidi Burgess. Conflict Research Consortium, University of Colorado, Boulder. Posted: November 2003 <http://www.beyondintractability.org/essay/joint_reframing/>.

Sources of Additional, In-depth Information on this Topic

Additional Explanations of the Underlying Concepts:

Online (Web) Sources

"I" Statements Not "You" Statements.
Available at:
http://www.colorado.edu/conflict/peace/treatment/istate.htm.
Simply changing the way in which complaints are phrased can limit escalation pressures. For example accusatory phrases, "you did this," are often more likely to contribute to escalation than less accusatory phrases such as "I am having trouble because of this."

"Joint Reframing/Assisted Reframing." ,
Available at:
http://www.colorado.edu/conflict/peace/treatment/jtrefram.htm.

This page presents a nice summary of the concept of joint or assisted reframing and includes suggestions for further reading on the topic.

Blanciak, Peter. "Reframing: The Essence of Mediation." , August 2002
Available at:
http://www.mediate.com/articles/blanciak.cfm.

This article explains why, and how mediators reframe conflicts. It also lists a number of techniques that a mediator can use to achieve this aim.

Offline (Print) Sources

Ury, William L. "Change the Game: Don't Reject...Reframe." In Getting Past No: Negotiating With Difficult People. New York: Bantam Books, January 1, 1993. Pages: 59-85.
This chapter provides advice to people involved in dispute and/or conflict resolution practitioners, on how to go about reframing issues and statements that arise in the course of a negotiation. Ury describes various questions one may ask as well as tactics for effectively reframing contentious points, so that parties have a better chance at reaching agreement. Click here for more info.

Schon, Donald A. and Martin Rein. Frame Reflection: Toward the Resolution of Intractable Policy Controversies. New York: Basic Books, 1994.
This work focuses on the problem of intractable policy controversies. The work concentrates on the importance of frames and the notion that parties to policy controversies see issues, policies, and policy situations in different and conflicting ways that correspond to certain systems of belief and consequent modes of action. The authors outline a theoretical framework for thinking about these issues and employ multiple case studies to illustrate their innovative approach to solving policy disputes. The approach emphasizes the practice of reframing issues as a way toward resolution. Click here for more info.

Mayer, Bernard. "Framing a Conflict for Resolution." In The Dynamics of Conflict Resolution: A Practitioner's Guide. San Francisco: Jossey-Bass Publishers, 2000. Pages: 132-139.
This section defines the process of "successive reframing" and outlines a series of principles for effective reframing as well as describing four different levels on which issues may be reframed -- detoxification, definitional, metaphoric, and shifting the conflict paradigm. The section includes clear examples of reframed statements for each level discussed. Click here for more info.

Putnam, Linda L. and M. Holmer. "Framing, Reframing and Issue Development." In Communication and Negotiation. Edited by Putnam, Linda L. and M. Holmer, eds. Newbury Park: Sage Publications, 1992.
This chapter offers a review and critique of the theoretical approaches that researchers have employed in studying framing in negotiation. The review offers good background information on the concept of framing and the research that has been conducted on it. After reviewing previous literature on the subject, the authors introduce two alternative models of framing and reframing.

Bodtker, Andrea M. and Jessica K. Jameson. "Mediation as Mutual Influence: Reexamining the Use of Framing and Reframing." Mediation Quarterly 14:3, 1997.
This article presents an alternative perspective on the practice of mediation, arguing that previous conceptions of the process place too little emphasis on the role of the disputants in process. The authors believe the degree to which mediators guide the process, especially the framing and reframing of issues, has been overemphasized. This article argues, instead, that disputants play a more influential role in the framing of issues and the overall mediation process than previously acknowledged. Basically, this article proposes a more robust model of the mediation process, emphasizing the mutual influence of all parties involved.

"Power and Social Exchange." American Political Science Review 72, 1978.
This article provides theoretical grounding for helping third parties or antagonists reframe conflictual environments.

Rothman, Jay. Resolving Identity-Based Conflict in Nations, Organizations, and Communities. San Francisco, CA: Jossey-Bass, June 1997.
This work explicates the ARIA (Antagonism-Resonance-Invention-Action) Framework, which Rothman proposes as an effective process for resolving identity-based conflicts. Conflicts are normally framed in adversarial terms at first, focusing on the "what" of the conflict or the resources at stake. This stage creates antagonism. The stage of reflexive reframing focuses on the "why" and "who" of the conflict, especially the identity needs of the parties involved. Reframing represents a critical juncture in the resolution process and fosters resonance among the parties. Once the parties frame the conflict in similar terms, cooperation is more likely and the stage is set for inventing integrative solutions. Agenda setting is the final step toward taking cooperative action. Click here for more info.

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Examples Illustrating this Topic:

Online (Web) Sources

Kaufman, Sanda and Janet Smith. "Framing and Reframing in Land Use Change Conflicts." Journal of Architectural & Planning Research: Special issue Managing Conflict in Planning and Design , 1998
Available at:
http://urban.csuohio.edu/~sanda/papers/frames98.htm.

Proposed changes to community land use frequently give rise to protracted disputes. Cognitive psychology, communication, and decision-making research suggests that frames, which filter people's perception of a problem, can affect conflict processes and outcomes. This paper argues that frames may significantly influence public participation in decisions to change a community's physical space.

Offline (Print) Sources

Moore, Christopher W. "Defining Issues and Setting an Agenda." In The Mediation Process: Practical Strategies for Resolving Conflict, 2nd Edition. San Francisco: Jossey-Bass Publishers, 1996. Pages: 213-230.
This chapter discusses some of the steps that mediators must carry out in order to move disputants from a competitive to cooperative orientation. One of the key steps in this process is that of identifying issues to be dealt with, and framing and/or reframing them in a way that will allow the parties to move forward toward resolution. A significant portion of this chapter focuses on the concepts framing and reframing and incorporates examples of the method throughout. Click here for more info.

Burgess, Guy M., Sanda Kaufman and Robert Gardner. "Just the Facts, Please: Framing and Technical Information." In Environmental Practice. Edited by Gray, Barbara, Roy J. Lewicki and Michael Elliott, eds. Oxford, OH: Oxford University Press, September 2003.
In this article, the authors introduce the concept of framing theory in the context of environmental disputes. They examine the various ways that individuals and stakeholders in environmental policy disputes interpret, relate to, and understand technical and scientific facts. They offer solutions to reframe common relationships to highly technical information in ways that allow greater communication between parties to environmental conflicts.

Making Sense of Intractable Environmental Conflicts: Frames and Cases. Washington, DC: Island Press, 2003.
This edited volume consists of a series of case studies that examine processes used to help resolve environmental conflicts. The work opens with an introductory chapter on how environmental conflicts are framed as well as a discussion of the meaning of the term intractability. The case studies cover natural resource cases, water cases, toxics cases, and growth management cases. The concept and importance of framing are emphasized throughout all of the pieces in the work.

Susskind, Lawrence and Patrick Field. "The Mutual-Gains Approach." In Dealing With An Angry Public: The Mutual Gains Approach To Resolving Disputes. New York: Free Press, January 1, 1996. Pages: 37-59.
The authors' mutual gains approach to dealing with an angry public is essentially a reframing approach, which transforms conflicts from an "us against them" or "we against you" to a "lets solve this together" situation. This chapter employs several case examples to illustrate the principles of the mutual-gains approach. Click here for more info.

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Copyright © 2007 Julie Morton, Conflict Information Consortium, University of Colorado